Title: Visual Language for Designers
Subtitle: Principles for Creative Graphics that
People Understand
Author/s: Connie Malamed
RRP: $29.99
ISBN: 9781592537419
Format: Paperback, 240 pages
Dimensions: 27.9cm x 22.9cm
Publisher: Rockport Publishers
Aust. Release Date: January 2012
Book Description/Synopsis:
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
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