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March New Release - Brand Bible


Title: Brand Bible
             
Subtitle:Complete Guide to Building, 
Designing,and Sustaining Brands

Author/s: Debbie Millman

RRP: $49.99

ISBN: 9781592537266

Format:  Paperback, 312 pages
Dimensions: 23.6cm x 23.6cm

Publisher: Rockport Publishers

Aust. Release Date: March 2012

Book Description/Synopsis:
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examining brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendor and all the steps in between. Author Debbie Millman has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex and many more.

Posted by Capricorn Link at 2:52 PM
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Please Note: All RRP's shown on this blog are in Australian Dollars and inclusive of GST. Prices are subject to change without notice. Capricorn Link makes every endeavour to ensure that the information given in this blog is correct at the time of posting. Pleased be advised that cover images shown may differ from the actual cover of the books that are recieved into the warehouse. Publishers sometimes make the decision to change a cover at a late stage, however whilst the cover image may be different, the content of the book is unchanged.

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